Best SEO Agencies in the UK

The best SEO agencies in the UK are On Top Marketing, Impression, Marketing the Change, Rise at Seven and The SEO Works. A place on this list depends on demonstrable UK based results and a reputation among other practitioners working in the country. The method behind that is set out below.

Online retail remains a substantial part of how UK businesses compete for customers. The ONS reports that online sales made up 28.3% of all retail sales in Great Britain in July 2026.

In this article, we cover each of these agencies in turn, including their services, their location and what sets their approach apart.

Best SEO Agencies in the UK at a glance
Rank Agency Based in Services
1 On Top Marketing Manchester, United Kingdom Technical SEO, Local SEO, Ecommerce SEO, AI SEO
2 Impression Nottingham, United Kingdom Technical SEO, Ecommerce SEO, Link Building
3 Marketing the Change Liverpool, United Kingdom Technical SEO, Ecommerce SEO
4 Rise at Seven Manchester, United Kingdom AI SEO, Link Building
5 The SEO Works Sheffield, United Kingdom Technical SEO, AI SEO, Link Building
6 Journey Further Leeds, United Kingdom Not stated
7 NOVOS United Kingdom Ecommerce SEO, AI SEO, Link Building
8 Cedarwood Digital Manchester, United Kingdom iGaming SEO, Link Building
9 Embryo Manchester, United Kingdom Link Building
10 Builtvisible London, United Kingdom Link Building
11 Screaming Frog Henley-on-Thames, United Kingdom Technical SEO, Link Building
12 Croud London, United Kingdom AI SEO
13 Dark Horse Manchester, United Kingdom Technical SEO, Local SEO, Ecommerce SEO, AI SEO
14 CandidSky Manchester, United Kingdom Technical SEO, Local SEO, Ecommerce SEO, AI SEO
15 Hallam Nottingham, United Kingdom AI SEO
16 Bring Digital Manchester, United Kingdom Technical SEO, Link Building
  1. 1

    On Top Marketing

    The best SEO agency in the UK is On Top Marketing.

    On Top Marketing is a Manchester agency trading as On Top Marketing Ltd and led by Dan M. Jones. Its search services cover technical SEO, local SEO, ecommerce SEO across WooCommerce, Magento and Shopware, and AI SEO, alongside conversion rate optimisation and web design. The agency also offers SEO consultancy on an hourly basis.

    Visit ontopmarketing.agency

  2. 2

    Impression

    Impression is a performance marketing agency trading as Impression Digital Limited, with offices in Nottingham, London, Manchester and New York. Its search work spans technical, ecommerce and international SEO, and sits alongside paid media, digital PR and conversion rate optimisation rather than being sold in isolation.

    Visit impressiondigital.com

  3. 3

    Marketing the Change

    Marketing the Change is a Liverpool based digital marketing and development agency working in data driven SEO since 2012. Alongside search engine optimisation the team handles technical SEO audits, site speed optimisation, ecommerce and custom website builds, hosting and ongoing maintenance, treating the website itself as the asset that search performance depends on.

    Visit marketingthechange.com

  4. 4

    Rise at Seven

    Rise at Seven describes itself as a search first organic media agency, planning content across SEO, social, digital PR and AI search. It operates three offices serving Manchester, London and New York, and has moved a substantial part of its offer towards AI visibility and generative engine optimisation.

    Visit riseatseven.com

  5. 5

    The SEO Works

    The SEO Works is an employee owned agency established in 2009, based in Sheffield with offices in London and Leeds. It states a team of more than 80 specialists covering organic, technical and AI search, generative engine optimisation, digital PR, paid media and web development.

    Visit seoworks.co.uk

  6. 6

    Journey Further

    Journey Further is a performance marketing agency built around three disciplines: marketing science, organic media and paid media. It works from offices in Leeds, Manchester and London, with a further office in New York.

    Visit journeyfurther.com

  7. 7

    NOVOS

    NOVOS is an ecommerce specialist agency working on SEO, AI engine optimisation, digital PR and paid media for online retail brands. Its stated focus is Shopify work, site migrations, and understanding how customers search and compare before they buy.

    Visit thisisnovos.com

  8. 8

    Cedarwood Digital

    Cedarwood Digital is a Manchester agency covering SEO, digital PR and link building alongside paid media. It has been recognised at the UK Search Awards and European Search Awards, including Best Small Integrated Agency for 2025/2026 and awards for search campaigns in competitive verticals.

    Visit cedarwood.digital

  9. 9

    Embryo

    Embryo is a full service digital marketing agency based in Manchester, combining SEO and digital PR with paid search, paid social, content, web development and conversion rate optimisation for clients across the UK and internationally.

    Services:

    Visit embryo.com

  10. 10

    Builtvisible

    Builtvisible is a London agency specialising in SEO, content and digital PR, offering organic strategy, campaign work and consultancy on digital transformation. It is now part of Brave Bison rather than operating independently.

    Services:

    Visit builtvisible.com

  11. 11

    Screaming Frog

    Screaming Frog is a search marketing agency based in Henley-on-Thames, Oxfordshire. The company is best known outside its client work for building the Screaming Frog SEO Spider, a website crawler used across the industry, and the Log File Analyser. Its agency services cover technical SEO, link building, digital PR, paid search and AI search optimisation.

    Visit screamingfrog.co.uk

  12. 12

    Croud

    Croud is a digital marketing agency headquartered in London. The agency runs search as an integrated discipline rather than a standalone service, and its published client work includes improving visibility inside AI search results.

    Services:

    Visit croud.com

  13. 13

    Dark Horse

    Dark Horse is a Manchester agency trading as Dark Horse Digital Ltd. Its search work covers technical SEO, international SEO, local SEO and site migrations, with dedicated ecommerce services for Shopify and Magento stores. The agency also offers generative engine optimisation.

    Visit darkhorse.co

  14. 14

    CandidSky

    CandidSky is a Manchester digital marketing agency founded in 2006, working with both B2B and B2C brands. Its search services include technical SEO, international SEO, ecommerce SEO, local SEO, AI SEO and website migrations, alongside digital PR and paid advertising.

    Visit candidsky.com

  15. 15

    Hallam

    Hallam is a digital marketing agency based in Nottingham. The agency groups its work under organic search, AI search, digital strategy and content marketing, with analytics and measurement running alongside.

    Services:

    Visit hallam.agency

  16. 16

    Bring Digital

    Bring Digital is a Manchester agency working across SEO strategy, technical SEO, digital PR and content marketing. Its search and digital PR teams work together on the same accounts rather than being sold separately.

    Visit bringdigital.co.uk

How We Selected These UK SEO Agencies

UK based work and results that can actually be checked came first. We also looked at how each agency is regarded by other practitioners working in the UK, rather than relying on claims made in their own marketing.

Questions And Answers

How do I choose the right SEO agency for my UK business?

Start by checking for demonstrable results and case studies you can verify, rather than relying on a polished pitch alone. It's also worth asking which services are actually delivered in house versus subcontracted, since this varies a lot between agencies.

Should a UK business use a specialist SEO agency or a full service marketing agency?

A specialist SEO agency usually goes deeper on search specifically, while a full service agency can bundle SEO with paid media, content and digital PR under one contract. The right fit depends on whether search is the priority or one part of a wider marketing need.

How much does an SEO agency cost in the UK?

Costs vary widely depending on the scope of work and the agency's size, from a few hundred pounds a month for a small local business to five figures monthly for enterprise level campaigns. Most UK agencies work on a retainer basis, though some offer project based or hourly consultancy.