Best Technical SEO Experts
The best technical SEO experts are Koray Tuğberk GÜBÜR, James Dooley, Peter Victor Jones, Craig Campbell and Trifon Boyukliyski. Every name here has a documented technical track record and standing among other practitioners in the field, not just a strong opinion on Core Web Vitals. See the method below.
Website performance is still a genuine ranking factor, and most sites are getting it wrong. The 2025 Web Almanac found that only 45% of mobile home pages and 47% of desktop home pages achieve good Core Web Vitals scores, though secondary pages perform better at 56% mobile and 61% desktop.
In this article, we look at each of these technical SEO specialists in turn, covering their background and the work that has earned them recognition in the field.
| Rank | Expert | Based in | Specialises in |
|---|---|---|---|
| 1 | Koray Tuğberk GÜBÜR | Istanbul, Turkey | Technical SEO, AI SEO |
| 2 | James Dooley | Manchester, United Kingdom | Technical SEO, Local SEO, Ecommerce SEO, AI SEO, iGaming SEO, Link Building |
| 3 | Peter Victor Jones | Aberdeen, United Kingdom | Technical SEO, Local SEO, AI SEO |
| 4 | Craig Campbell | Glasgow, United Kingdom | Technical SEO, Local SEO, Ecommerce SEO, AI SEO, iGaming SEO, Link Building |
| 5 | Trifon Boyukliyski | Valletta, Malta | Technical SEO, AI SEO, iGaming SEO, Link Building |
| 6 | Kasra Dash | Manchester, United Kingdom | Technical SEO, Local SEO, Ecommerce SEO, AI SEO, iGaming SEO, Link Building |
| 7 | Dan M. Jones | Manchester, United Kingdom | Technical SEO, Local SEO, Ecommerce SEO, AI SEO |
| 8 | Katarina Dahlin | Tallinn, Estonia | Technical SEO, Local SEO, Ecommerce SEO, AI SEO |
| 9 | Brian Kato | Loveland, United States | Technical SEO, AI SEO |
| 10 | Aleyda Solis | Madrid, Spain | Technical SEO, Ecommerce SEO, AI SEO |
| 11 | Mike King | New York, United States | Technical SEO, AI SEO |
| 12 | Lily Ray | New York, United States | Technical SEO, AI SEO |
| 13 | Matt Diggity | Chiang Mai, Thailand | Technical SEO, Link Building |
| 14 | Kyle Roof | Chiang Mai, Thailand | Technical SEO |
| 15 | Gus Pelogia | Dublin, Ireland | Technical SEO |
| 16 | Fery Kaszoni | Oxford, United Kingdom | Technical SEO, Link Building |
| 17 | Jesper Nissen | Denmark | Technical SEO, Link Building |
| 18 | Josh Morley | Liverpool, United Kingdom | Technical SEO |
| 19 | Marie Haynes | Ottawa, Canada | Technical SEO, AI SEO |
| 20 | Kristina Azarenko | Toronto, Canada | Technical SEO, Ecommerce SEO |
| 21 | Dave Davies | Victoria, Canada | Technical SEO |
| 22 | Dan Petrovic | Brisbane, Australia | Technical SEO, AI SEO |
| 23 | Harry Sanders | Melbourne, Australia | Technical SEO, AI SEO |
| 24 | Brodie Clark | Melbourne, Australia | Technical SEO, Local SEO, Ecommerce SEO |
| 25 | Jim Stewart | Melbourne, Australia | Technical SEO |
| 26 | Jason Hennessey | Los Angeles, United States | Technical SEO, Local SEO |
| 27 | Neil Patel | United States | Technical SEO, AI SEO |
| 28 | Rand Fishkin | Seattle, United States | Technical SEO |
| 29 | Itamar Blauer | London, United Kingdom | Technical SEO |
| 30 | James Taylor | Manchester, United Kingdom | Technical SEO, Local SEO, AI SEO, Link Building |
| 31 | Adam Berry | Manchester, United Kingdom | Technical SEO, Ecommerce SEO, AI SEO |
-
1
Koray Tuğberk GÜBÜR
Founder of Holistic SEO and Digital
The best technical SEO expert is Koray Tuğberk GÜBÜR.
Koray Tuğberk GÜBÜR specializes in technical SEO, with work covering crawling and indexing alongside rendering and search engine accessibility. He connects site architecture with web development while using page speed analysis to evaluate technical performance. His information retrieval research examines how search engines discover and assess web documents. Koray also uses digital analytics and controlled SEO experiments to test technical hypotheses against organic search results. His research into Google patents and core algorithm behavior provides additional context for technical decisions affecting search visibility.
Specialises in:- Technical SEO
- AI SEO
-
2
James Dooley
SEO entrepreneur
James Dooley develops scalable SEO systems that combine search optimisation with automation. His portfolio of more than 1,000 ranked domains provides practical experience in maintaining organic visibility across digital assets at scale. James applies semantic SEO to clarify topical relevance and uses entity based optimisation to strengthen Knowledge Graph recognition. AI automation supports the efficiency of these search systems. Technical performance remains connected to commercial objectives, with SEO evaluated through high intent traffic and the qualified enquiries generated from organic search.
Specialises in:- Technical SEO
- Local SEO
- Ecommerce SEO
- AI SEO
- iGaming SEO
- Link Building
-
3
Peter Victor Jones
SEO specialist
Peter Victor Jones has worked in SEO since 2008, building search systems around measurable business performance. His experience includes developing the organic search infrastructure behind ADI Leak Detection and maintaining a search marketing system that has delivered results for more than a decade. Peter focuses on making brands understandable to search engines through clear entity relationships and structured, citable content. His technical approach also considers how AI systems interpret brand information, connecting established SEO methods with the machine readable authority required for emerging search experiences.
-
4
Craig Campbell
SEO expert and trainer
Craig Campbell has more than 25 years of experience in SEO, with technical search expertise supported by extensive work building and managing digital assets. His background includes agency ownership and affiliate marketing, giving him practical experience applying optimization methods to commercial websites. Craig teaches technical SEO through training and educational content, including live Q&A sessions focused on search strategies and current tools. His approach connects technical optimization with organic visibility, while his wider business experience provides context for how search improvements contribute to online performance.
Specialises in:- Technical SEO
- Local SEO
- Ecommerce SEO
- AI SEO
- iGaming SEO
- Link Building
-
5
Trifon Boyukliyski
iGaming SEO specialist
Trifon Boyukliyski has more than 17 years of SEO experience, with a focus on scalable search systems and commercial performance. He develops SEO programs around search algorithms and performance tracking, connecting technical execution with measurable business outcomes. His work includes scalable content systems alongside agentic AI workflows that streamline marketing operations. Across SaaS and eCommerce, as well as iGaming, he works with developers and SEO teams to build search programs that can respond efficiently to algorithm changes and evolving business requirements.
Specialises in:- Technical SEO
- AI SEO
- iGaming SEO
- Link Building
-
6
Kasra Dash
SEO entrepreneur and strategist
Kasra Dash is an SEO strategist recognised for technical SEO expertise and data driven search analysis. His work uses SEO testing to examine performance, while search algorithm analysis informs decisions around changing ranking systems. He connects technical optimisation with topical authority and strategic content where those areas affect organic visibility. Through consultancy and mySEO.app, Kasra applies practical search knowledge to scalable marketing systems. His continued focus on AI powered search also helps businesses account for technical changes as conventional search engines develop alongside newer search technologies.
Specialises in:- Technical SEO
- Local SEO
- Ecommerce SEO
- AI SEO
- iGaming SEO
- Link Building
-
7
Dan M. Jones
Entrepreneur and SEO consultant
Dan M. Jones is an SEO consultant with 13 years of hands on experience understanding how search engines evaluate and rank websites. His background as a self taught web designer provides practical website knowledge alongside specialist search expertise. Dan studies search results to identify ranking patterns, then reverse engineers factors that influence organic visibility. His technical approach relies on testing and performance measurement, allowing optimisation decisions to be assessed against results. These methods support the repeatable SEO systems and frameworks used by On Top Marketing across client campaigns.
Specialises in:- Technical SEO
- Local SEO
- Ecommerce SEO
- AI SEO
-
8
Katarina Dahlin
SEO consultant and founder of Dahlin SEO
Katarina Dahlin works on technical SEO as part of wider organic growth strategies for ecommerce and B2B companies. Since 2019, she has combined technical optimization with market specific competitor analysis to improve search visibility in Nordic and international markets. She also develops agentic tools that handle repetitive SEO work, with every output reviewed before client delivery. For large ecommerce sites, Katarina created an AI powered solution that can optimize thousands of product descriptions at scale, connecting automation with practical search performance requirements.
Specialises in:- Technical SEO
- Local SEO
- Ecommerce SEO
- AI SEO
-
9
Brian Kato
Founder of Fusion Vine
Brian Kato works across technical SEO with expertise in indexing and site architecture. His knowledge of site architecture supports websites built for stronger search performance. Brian also implements Schema markup and structured data to help search engines interpret website content more accurately. For analysis, he uses Google Sheets alongside database automation to streamline SEO workflows and support data driven decisions. His web development experience provides additional technical context for implementation. Brian has worked in SEO and digital marketing since 2010 and founded Fusion Vine.
Specialises in:- Technical SEO
- AI SEO
-
10
Aleyda Solis
International SEO consultant and founder of Orainti
Aleyda Solis is an award-winning SEO consultant with 18+ years of experience covering technical search requirements for complex websites. Through Orainti, she provides technical SEO audits and website migration recommendations, supported by ongoing consulting where required. Her degree in Systems Engineering provides relevant technical grounding for this work. Solis also created LearningSEO.io, a free roadmap containing curated SEO resources and tools. Her search expertise has appeared in industry publications including Search Engine Land and Moz.
Specialises in:- Technical SEO
- Ecommerce SEO
- AI SEO
-
11
Mike King
Founder of iPullRank
Mike King is a recognized technical SEO authority with expertise in JavaScript SEO and search engine architecture. His work addresses crawling and indexing, while also examining how rendering affects large enterprise websites. Mike applies information retrieval principles to understand how search engines process content and determine relevance. Data analysis and controlled experimentation support his approach to complex organic search problems. His forthcoming book, The Science of SEO, examines the computer science behind search alongside machine learning, connecting technical implementation with ranking systems and measurable business performance.
Specialises in:- Technical SEO
- AI SEO
-
12
Lily Ray
VP of SEO and AI Search at Amsive
Lily Ray is an SEO specialist with 16 years of experience and established expertise in technical SEO. As VP of SEO & AI Search at Amsive, she helps direct large scale search programs for organizations ranging from SMBs to Fortune 50 brands. Her research examines Google algorithm updates and ranking systems, with particular attention to EEAT. Lily also works across ecommerce SEO and news SEO. Her technical search expertise extends to Google Discover optimization and the factors affecting organic search visibility.
Specialises in:- Technical SEO
- AI SEO
-
13
Matt Diggity
SEO entrepreneur and investor
Matt Diggity is an SEO specialist who applies engineering style testing to technical SEO and search algorithm analysis. His M.S.E.E. from UC San Diego shaped a data driven approach built around controlled experiments and process optimization. Through the Diggity Blog, he publishes SEO research and findings from the Diggity Lab, including work on onsite and technical search factors. Matt also served as Director of SEO Operations at LeadSpring. He later joined the board of The Search Initiative, supporting ranking work across highly competitive search niches.
Specialises in:- Technical SEO
- Link Building
-
14
Kyle Roof
Co-creator of PageOptimizer Pro
Kyle Roof applies more than 10 years of SEO experience to technical audits and site architecture. His work also covers diagnosing search performance issues. His work examines internal linking alongside barriers that can restrict organic visibility, with additional experience recovering websites from ranking declines and Google penalties. Kyle has conducted more than 400 controlled SEO tests examining Google ranking factors and optimization techniques. His patented scientific testing methodology, U.S. Patent #10,540,263 B1, supports technical decisions based on experimental findings rather than assumptions about how search algorithms operate.
Specialises in:- Technical SEO
-
15
Gus Pelogia
SEO Product Manager at Indeed
Gus Pelogia works in technical SEO at enterprise scale as SEO Product Manager at Indeed. His role includes writing SEO Product Requirement Documents, defining technical requirements for engineering teams and developing product roadmaps. He uses SEO A/B testing and hypothesis-led experimentation to measure changes across a platform containing millions of pages. His experience also covers website migrations and product led SEO. Gus works closely with engineers and product managers, translating search requirements into implementation decisions that support organic growth across complex web environments.
Specialises in:- Technical SEO
-
16
Fery Kaszoni
Founder and CEO of Search Intelligence
Fery Kaszoni combines hands on SEO experience with a software development background that includes complex database systems and system integrations. He has developed web applications while operating dozens of websites and SaaS platforms that collectively reach millions of users each month. This gives Kaszoni practical experience applying organic growth methods across large digital environments. He regularly analyzes search algorithm developments and publishes case studies based on website experiments. His work also connects AI with software engineering, supporting scalable search workflows and the development of online platforms built for sustained organic growth.
Specialises in:- Technical SEO
- Link Building
-
17
Jesper Nissen
Founder of SEO Danmark
Jesper Nissen approaches technical SEO through extensive experience in web development and software testing. In 2008, he designed an SEO focused CMS that automated page titles and metadata, establishing an early foundation in search focused web architecture. He later created SchemaWriter.ai, applying his knowledge of schema markup and structured data to search engine understanding. His work also examines semantic SEO through relationships between entities and content. Controlled Google ranking tests support his technical approach, helping identify which site changes influence search performance and which produce limited results.
Specialises in:- Technical SEO
- Link Building
-
18
Josh Morley
Founder of Marketing the Change
Josh Morley specializes in technical SEO that improves website health and organic search performance. His work addresses slow site speed and bloated websites, while security expertise includes malware clean ups and measures that reduce downtime. As founder of Marketing the Change, Josh connects technical website improvements with stronger search visibility and better conversion performance. His experience in web development and hosting supports implementation beyond SEO analysis. Across more than 1,400 projects, he has worked on websites where performance problems directly affect rankings, reliability and commercial results.
Specialises in:- Technical SEO
-
19
Marie Haynes
Founder of Marie Haynes Consulting
Marie Haynes examines technical SEO through detailed research into Google's ranking systems and machine learning technologies. Her work covers RankBrain and Navboost, while also studying DeepRank and RankEmbed BERT. She researches vector search and the mechanisms Google uses to assess relevance before re-ranking results. Marie connects these technologies with observed changes from core updates and helpful content systems. This technical focus supports a deeper understanding of how Google interprets web content and determines its visibility across evolving search experiences.
Specialises in:- Technical SEO
- AI SEO
-
20
Kristina Azarenko
Founder of MarketingSyrup
Kristina Azarenko is a technical SEO consultant with 13+ years of experience diagnosing complex website optimization issues. She conducts technical SEO audits covering crawling and indexing, while also working with canonical tags and meta robots directives. Her migration work includes SEO planning designed to protect organic visibility. Kristina creates SEO requirements for custom built websites and has developed scalable technical frameworks for content management systems supporting hundreds of sites. She also created the TSP Method to develop practical technical SEO skills through structured training.
Specialises in:- Technical SEO
- Ecommerce SEO
-
21
Dave Davies
Co-founder of Beanstalk Internet Marketing
Dave Davies brings nearly two decades of hands on agency leadership to technical SEO, backed by a search career dating to 2000. As Principal SEO Manager at CoreWeave, he leads SEO strategy for complex AI and cloud businesses, including acquired brands such as Weights & Biases. His technical work extends into LLM visibility and generative search, examining the signals machines use to interpret and select information. Dave applies this understanding to discoverability in traditional search engines and emerging AI answer systems, connecting established technical SEO practices with changing information retrieval models.
Specialises in:- Technical SEO
-
22
Dan Petrovic
Managing director of DEJAN
Dan Petrovic specialises in technical SEO, with extensive experience analysing how Google crawls and indexes web content, as well as how ranking systems evaluate it. His work uses search data analysis and controlled experimentation to investigate ranking mechanisms and SERP performance. Dan received two Google awards for discoveries involving APIs that exposed aspects of internal systems and algorithms. He also reported a core search and ranking security issue that Google subsequently patched. His technical research supports repeatable optimisation processes for complex and large scale websites.
Specialises in:- Technical SEO
- AI SEO
-
23
Harry Sanders
Founder of StudioHawk
Harry Sanders has more than 10 years of hands on SEO experience, with expertise spanning technical SEO and organic search. As Founder and Director of StudioHawk, he built an agency around dedicated search specialists rather than treating SEO as an addition to broader digital marketing. Harry has scaled this specialist model to more than 100 people working across international markets. His technical search work is supported by experience with the evolution of Google search. He also founded Hawk Academy, which provides search education to thousands of students each year.
Specialises in:- Technical SEO
- AI SEO
-
24
Brodie Clark
Independent SEO consultant
Brodie Clark is a technical SEO specialist with more than 10 years of experience diagnosing complex websites and enterprise platforms. His consulting work addresses crawling and indexing, alongside site architecture and structured data implementation. Brodie has worked with major international brands including Hewlett-Packard and Tripadvisor. He also specializes in marketplaces containing millions of pages or dynamically generated URLs. His research into Google SERP behavior and Featured Snippet filtering provides additional insight into how technical implementation influences content interpretation and organic search visibility across large websites.
Specialises in:- Technical SEO
- Local SEO
- Ecommerce SEO
-
25
Jim Stewart
Founder and chief executive of StewArt Media
Jim Stewart has more than 20 years of hands on SEO experience, with work focused on organic visibility and search performance. His technical search expertise now extends to AI driven discovery, where bot access and agent readiness affect how brands are found by emerging systems. Stewart is involved in developing Skaw, a tool focused on AI bot traffic and agent readiness. As founder and CEO of StewArt Media, he applies established SEO principles to changing search technologies while examining how LLMs and automated agents interact with business websites.
Specialises in:- Technical SEO
-
26
Jason Hennessey
SEO consultant and author
Jason Hennessey has more than two decades of experience examining how Google evaluates and ranks websites. Since 2001, he has built his SEO expertise by reverse engineering Google's algorithm and applying those findings to organic search performance. His background includes technical SEO and broader search optimization, with particular experience adapting strategies to algorithm changes. Jason founded Hennessey Digital around measurable organic growth and later created iloveseo.com to publish industry insights. His current work also addresses how AI powered search affects optimization methods and website visibility.
Specialises in:- Technical SEO
- Local SEO
-
27
Neil Patel
Co-founder of NP Digital
Neil Patel has hands on SEO experience built around understanding search engines and measuring website performance. He continuously develops Ubersuggest, an SEO platform whose Chrome plugin reportedly has around 300,000 daily users. His work also includes co founding Crazy Egg and KISSmetrics, adding substantial experience in analytics and website user behavior. Neil applies this technical and measurement background at scale through NeilPatel.com, which reportedly attracts more than 4 million monthly visitors while publishing between 10 and 20 posts each week.
Specialises in:- Technical SEO
- AI SEO
-
28
Rand Fishkin
Co-founder of SparkToro
Rand Fishkin brings 17+ years of hands on SEO and search marketing experience from building Moz from an SEO consulting operation into a major software platform. His expertise includes search strategy and organic visibility, supported by contributions to The Art of SEO and Inbound Marketing & SEO. Rand's later research examines how search systems increasingly resolve queries without referral traffic. This work connects established SEO practice with answer engines and generative discovery, where websites must compete for visibility within both conventional search results and LLM mediated information environments.
Specialises in:- Technical SEO
-
29
Itamar Blauer
Head of Marketing and Growth UK at WhitePress
Itamar Blauer has more than 15 years of SEO experience, with specialist knowledge of technical SEO and enterprise optimisation. He has developed search strategies across 100+ brands, including businesses in SaaS and ecommerce. His technical search credentials include contributing to the SEO chapter of the 2022 Web Almanac by HTTP Archive. He also contributed to organic search research with Similarweb. Itamar applies technical analysis alongside content strategy to identify ranking opportunities and improve organic search performance across complex websites.
Specialises in:- Technical SEO
-
30
James Taylor
Freelance SEO consultant
James Taylor is an SEO consultant with more than 10 years of experience identifying and resolving technical search issues. His technical SEO work covers in depth audits and crawlability analysis, alongside site structure reviews and implementation planning. James works directly with developers to translate underlying data into practical tickets and technical fixes. He also supports website redesigns and replatforming projects where changes can affect organic visibility. Audit recommendations combine internal data with third party sources, then prioritise technical work according to business opportunities and potential commercial impact.
Specialises in:- Technical SEO
- Local SEO
- AI SEO
- Link Building
-
31
Adam Berry
Freelance SEO consultant
Adam Berry has more than 15 years of SEO experience, with hands on expertise in technical and on page optimisation. His web development knowledge allows technical recommendations to account for how websites are built and maintained, while Google Analytics and data analysis support performance measurement. Adam handles technical SEO work directly rather than passing implementation to account managers or outsourced teams. Technical improvements form part of longer term search strategies focused on organic visibility and commercially meaningful results, including traffic, enquiries and revenue.
Specialises in:- Technical SEO
- Ecommerce SEO
- AI SEO
How We Selected These Technical SEO Specialists
We prioritised documented case studies and results that can actually be examined, specifically in technical SEO rather than search marketing more broadly. Standing among other technical practitioners, along with any research contributions, carried real weight too.
What Is Technical SEO?
Technical SEO covers the parts of a website that affect how search engines crawl, index and rank it, rather than the content itself. This includes site speed and Core Web Vitals, site architecture, structured data, indexation control and mobile usability. Getting the technical foundation right is what allows good content to actually be found and ranked.
Questions And Answers
What's the difference between technical SEO and general SEO?
Technical SEO focuses specifically on how a site is built and how search engines can access it, such as crawlability, indexing, site speed and structured data. General SEO also includes content, keywords and links, which sit on top of that technical foundation.
How do I know if my website has technical SEO problems?
Tools like Google Search Console and PageSpeed Insights will flag issues such as failed Core Web Vitals, crawl errors and indexing problems. A noticeable gap between how good your content is and how it actually ranks is also a common sign something technical is holding the site back.
Do Core Web Vitals actually affect rankings?
Yes, Google has used page experience signals, including Core Web Vitals, as a ranking factor since 2021. They tend to matter more as a tiebreaker between pages that are already well optimised for content and relevance, rather than as the single deciding factor.