Best SEO Experts in Australia
The best SEO experts in Australia are Dan Petrovic, Harry Sanders, Brodie Clark, Kate Toon and Jim Stewart. What earns a place on this list is genuine, ongoing work in the Australian search industry and results that hold up to scrutiny, following the method set out below.
Almost all of Australia is online, and search is one of the main ways people find businesses. ACMA, Australia's communications regulator reports that 97% of Australian adults now use a mobile phone to go online, and 94% access news and information online.
In this article, we look at each of these Australia based specialists in turn, covering their background and the discipline they are best known for, from technical and local SEO through to ecommerce and AI SEO.
| Rank | Expert | Based in | Specialises in |
|---|---|---|---|
| 1 | Dan Petrovic | Brisbane, Australia | Technical SEO, AI SEO |
| 2 | Harry Sanders | Melbourne, Australia | Technical SEO, AI SEO |
| 3 | Brodie Clark | Melbourne, Australia | Technical SEO, Local SEO, Ecommerce SEO |
| 4 | Kate Toon | Sydney, Australia | Local SEO, Ecommerce SEO |
| 5 | Jim Stewart | Melbourne, Australia | Technical SEO |
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1
Dan Petrovic
Managing director of DEJAN
The best SEO expert in Australia is Dan Petrovic.
Dan Petrovic is an Australian SEO researcher and Managing Director of DEJAN, an Australian search agency working internationally. His expertise includes technical SEO and Google ranking systems, supported by search data analysis and original experimentation. Dan has a long running association with Griffith University through guest lectures and advisory activities focused on digital education. His industry work extends into international conference speaking and advanced SEO training. Published research on search behaviour and content engagement supports his work on how Google search continues to develop.
Specialises in:
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2
Harry Sanders
Founder of StudioHawk
Harry Sanders is an Australian SEO entrepreneur and the Founder and Director of StudioHawk. He established the agency at 17 and built it into a team of more than 100 search specialists. StudioHawk has won Best APAC SEO Agency three times, alongside the Australian Business Award for Marketing Innovation. Harry has been named B&T Entrepreneur of the Year and MyBusiness Young Business Leader of the Year. He also serves as an ambassador for the Lighthouse Foundation, which supports young people experiencing homelessness and related challenges.
Specialises in:
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3
Brodie Clark
Independent SEO consultant
Brodie Clark is an Australian independent SEO consultant with more than 10 years of organic search experience. His work includes Australian businesses and major publishers such as Webjet and 9News, with additional experience supporting international brands. Brodie received Young Search Professional of the Year at the 2019 Australian Search Awards and was named Favikon's top Australian SEO expert for 2026. He has presented at Sydney SEO Conference and is an established search industry commentator, including coverage in Australian Financial Review and other business publications.
Specialises in:
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4
Kate Toon
SEO copywriter and educator
Kate Toon is an Australian SEO expert and founder of The Recipe for SEO Success, an education platform that has helped more than 10,000 businesses navigate SEO and Google. She created Australia's first DIY SEO course, making search optimisation more accessible to business owners without extensive technical expertise. Kate has also built a high ranking website that generated a consistent client pipeline for her own business. Her industry recognition includes Serpstat naming her No. 1 Woman in SEO, while Semrush recognised her SEO community.
Specialises in:
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5
Jim Stewart
Founder and chief executive of StewArt Media
Jim Stewart is an Australian SEO expert with more than 20 years of hands on search experience. As founder and CEO of StewArt Media, he has helped Australian businesses improve organic visibility and commercial performance, with experience spanning established organisations and fast growing challenger brands. His work includes Telstra and Tony Bianco. Jim's marketing blog has been recognised by SmartCompany, while his digital marketing expertise has featured on Sky News and ABC774. He has also published weekly educational videos since 2005, covering changes in search and digital marketing.
Specialises in:
How We Selected These Australia SEO Experts
We started with documented case studies and results that can actually be checked, then looked at standing among other Australia based practitioners. Genuine, ongoing work in the Australian search industry was weighed above all else.
Questions And Answers
What should I look for in an SEO expert in Australia?
Look for demonstrable results and public evidence of past work, such as documented case studies or client outcomes you can verify. A strong reputation among other Australian practitioners is also worth checking, since genuine expertise tends to be recognised by peers rather than just claimed.
Does it matter which state or city an Australian SEO expert is based in?
For most SEO disciplines, location matters less than the specialist's track record. Local SEO is the exception, where familiarity with a specific city's search behaviour and competitors genuinely helps.
How long does SEO take to show results for an Australian business?
Most Australian businesses start seeing measurable movement within three to six months, with stronger results building over six to twelve months. Timelines depend on the competitiveness of the market, the starting condition of the website and how consistently the work is carried out.