Best SEO Experts in the World

Neil Patel is a global SEO and digital marketing specialist whose agencies employ more than 400 people across international markets. Operations include the US and Brazil, alongside teams in India, the UK and Australia. His stated client experience includes Amazon and Microsoft, with Google and Salesforce among other major brands. Neil has spoken at more than 310 conferences and companies worldwide. He also develops Ubersuggest, while NeilPatel.com reportedly attracts more than 4 million monthly visitors through a large scale search driven publishing operation.

Dan M. Jones is a Manchester (England) based SEO consultant and founder of On Top Marketing, working in search engine optimisation since 2013. He has supported businesses in the UK and companies operating internationally, applying practical SEO methods across different markets. His work focuses on measurable search visibility and sustainable organic growth. Dan combines established SEO strategy with AI optimisation, helping companies strengthen their presence in traditional search results and AI generated recommendations. He develops search strategies through performance data and continuous testing, with implementation measured against commercial outcomes.

Craig Campbell is a Glasgow based SEO specialist with more than 25 years of search marketing experience. His international profile includes speaking at business and marketing conferences in over 50 countries. Craig has built marketing agencies and successful digital assets, giving his SEO education a practical commercial basis. His YouTube channel has more than 1.2 million subscribers, where he publishes content covering search strategy and digital marketing. He also shares industry knowledge through podcasts, live Q&A sessions and appearances at international marketing events.

Trifon Boyukliyski is an SEO and AI Growth Architect with more than 17 years of experience across competitive global markets. His work connects organic search with affiliate marketing and wider digital growth, with performance measured through conversions and revenue. He develops scalable growth systems for businesses operating across changing search environments. His experience covers international work in SaaS and eCommerce, alongside iGaming. He works with commercial and technical teams to build search programs supported by automation and continuous testing.

Peter Victor Jones is an SEO specialist with more than 18 years of search experience, working in the field since 2008. His work spans organic search and paid acquisition, alongside newer AI driven discovery systems. Peter has developed search strategies that generate more than 20,000 qualified leads annually and has managed over £1 million in Google Ads spend. He also specializes in AEO and GEO, helping businesses strengthen machine readable authority and increase their visibility within traditional search engines and AI generated answers.

Kasra Dash is an entrepreneur and SEO strategist working across international search markets. He founded The Masterminders Conference, a global event connecting SEO professionals with founders from around the world. He also created mySEO.app, an invite only learning platform and community for SEO professionals. His experience covers search algorithm analysis and AI powered search, supported by work in topical authority. Through consultancy and industry communities, Kasra applies search expertise to digital businesses while contributing to knowledge sharing across the global SEO ecosystem.

James Dooley is a UK based entrepreneur recognised for search engine optimisation and online lead generation. Since 2009, he has built scalable search systems and invested in digital assets, including more than 1,000 ranked domains. His rank and rent websites have generated over 1 million online enquiries. James also publishes books and hosts podcasts covering practical search strategies. His work focuses on semantic SEO and entity authority, with performance measured through qualified leads and sustainable business growth.

Mike King is an international SEO and search strategist who advises global organizations on organic growth and enterprise search. His work covers AI driven discovery alongside complex search systems, with experience across finance and travel, as well as retail, insurance, SaaS, ecommerce and publishing. Clients include SAP and American Express, with HSBC also among the global brands he has advised. iPullRank cites more than $4B in incremental revenue generated for clients. Mike speaks internationally at conferences including SXSW, MozCon, BrightonSEO and SEO Week.

Brian Kato is an SEO expert and digital marketing strategist who has worked in search since 2010. As founder of Fusion Vine, he develops organic and paid search strategies supported by broader digital marketing experience. His work connects technical optimization with keyword research to improve search performance across different business needs. Kato uses analytics and structured data to guide decisions, while his knowledge of NLP supports semantic optimization. He also contributes to the professional SEO community and has spoken at SearchCon Advanced SEO.

Katarina Dahlin is a Finnish SEO entrepreneur and international consultant working with ecommerce and B2B companies across the Nordics and wider global markets. She has worked in SEO and growth marketing since 2019, with a focus on international search and AI visibility. As founder and CEO of Dahlin SEO, she works directly on client strategy and competitor analysis. Katarina also speaks internationally at major SEO conferences, with appearances across Europe and the United States covering AI search and international organic growth.

Lily Ray is a New York based SEO strategist with 16 years of experience and an international presence in search. She serves as VP of SEO & AI Search at Amsive and founded Algorythmic, an SEO and AI Search consultancy. Lily regularly presents at conferences around the world, including sessions delivered in Spanish. Her research examines Google algorithm updates and EEAT. She advises organizations ranging from SMBs to Fortune 50 brands while helping lead a team of more than 35 SEO professionals.

Rand Fishkin is an internationally established search marketing expert whose work covers traditional SEO alongside newer discovery systems. He founded SEOmoz in 2003, building it into Moz, a global SEO community that later became a major software business. Rand has keynoted hundreds of events worldwide. His research has also been cited by The Economist and thousands of publications. His work on zero click discovery and audience behavior connects established search practice with answer engines and the growing role of LLM driven discovery.

Brian Dean is a globally recognized SEO expert with a proven record of building search driven businesses across a broad online audience. Backlinko grew to more than 500,000 monthly visitors and 170,000 email subscribers. His SEO education content also generated 18 million YouTube views. His work has appeared in Forbes and Bloomberg, alongside coverage in Fast Company and The New York Times. This reach is supported by first hand experience building online audiences through search and practical content, rather than expertise based solely on SEO theory.

Koray Tuğberk GÜBÜR is an international SEO consultant whose work connects organic search strategy with companies operating across multiple regions. He develops semantic content systems based on entities and contextual relationships, with search intent guiding how topics connect. His research covers Google patents and information retrieval systems, supported by experiments into ranking behavior. Koray also examines core algorithm changes through performance data. His international work combines company advisory engagements with SEO education delivered through conferences and other industry events.

Matt Diggity is an entrepreneur and angel investor who has built multiple seven figure digital businesses while working across more than 50 countries. His business experience includes affiliate marketing and client services, alongside investments in marketing companies. He founded Diggity Marketing and Leadspring, with successful exits including Authority Builders. Matt also exited Surfer, an AI powered SEO platform. He founded the Chiang Mai SEO Conference, an international industry event. His M.S.E.E. from UC San Diego supports an engineering-led approach to building and evaluating digital businesses.

Kyle Roof has more than 10 years of SEO experience working with SaaS companies, B2B organizations, eCommerce sites and multilingual websites. His work spans local businesses and national brands, giving him experience with search performance across different markets and website models. He leads HVSEO and co created PageOptimizer Pro, which converts findings from controlled SEO tests into on page recommendations. Kyle also teaches SEO methodology through conferences and courses, alongside podcasts and the Internet Marketing Gold community.

Charles Floate has 17+ years of SEO experience across international search markets. He manages more than 30 websites spanning multiple languages and has helped tens of thousands of freelancers and businesses worldwide through training and published research. His commercial work includes consulting for Fortune 500 and Inc. 500 companies. He has also managed more than $25M in combined client SEO and digital marketing spend while overseeing eCommerce and IT infrastructure for a $70M family business.

Julian Goldie is an SEO specialist with 10+ years of experience building organic search growth through white hat link acquisition. He founded Goldie Agency in 2018 and developed it into a 7 figure agency serving companies across multiple markets. Julian has delivered 1,500+ link building campaigns and supported 1,200+ clients. His work includes growing websites from zero to 145,000 monthly visitors. His international industry presence includes a YouTube channel with 394,000+ subscribers and SEO communities with more than 75,000 members combined.

Gus Pelogia is SEO Product Manager at Indeed and has served as a judge for international Search Awards. His career spans Brazil, Argentina, the Netherlands and Ireland, giving him direct experience with SEO across different markets. He has worked in both agency and in house roles, including enterprise search environments. His international work focuses on organic growth across markets with different search conditions and business requirements. This experience supports his approach to building SEO programs for organizations operating across regions.

Andrew Holland brings global search experience to his role as Director of SEO at JBH, where he develops strategies for international brands and fast-growing SMEs. His work spans markets including fintech, e-commerce, leisure and professional services, supported by previous responsibility for more than 70 client strategies. Holland has spoken at BrightonSEO and industry events in San Diego. His published content reaches more than 1 million people annually, reflecting experience connecting organic visibility with brand authority and commercial growth across the wider web.

Jason Hennessey is an internationally recognized SEO expert with more than two decades of search experience. A self taught practitioner, he has reverse engineered Google's algorithm since 2001 and applied that knowledge across competitive search markets. His expertise has led to keynote appearances at conferences worldwide, along with executive events covering search optimization and AI driven marketing. Jason is the bestselling author of Law Firm SEO and Honest SEO. His work has also appeared in publications such as The Washington Post and Entrepreneur, extending his recognition beyond the U.S. search industry.

Fery Kaszoni is Founder and CEO of Search Intelligence, where he leads digital PR and organic search work for brands seeking visibility across major publications and international search markets. He also operates dozens of websites and online platforms that collectively reach millions of users each month. His work connects media relations with data backed research to earn editorial coverage and authoritative backlinks. Fery studies algorithm developments alongside AI driven search, applying those findings to large scale digital properties and sharing practical SEO case studies with the wider search community.

Edward Sturm is a founder and digital marketer with experience building products and online communities at global scale. He co founded Reverb, a remote communication platform that reached more than one million users. He also organized the world's largest blockchain meetup group. Edward co founded World of Ether, recognized as the first play to earn game and named a top blockchain game in both 2018 and 2019. His international business experience also includes SEO consulting for global organizations, including Microsoft and Procter & Gamble.

Victoria Olsina is an international AI Search and Web3 SEO consultant with 18+ years of experience across EMEA and the US, as well as LATAM and APAC. She helps companies improve search visibility and organic acquisition through SEO and AI powered content systems. In 2025, she trained more than 2,500 professionals globally. Victoria is an international speaker in English and Spanish, an Outlier Ventures mentor and author of Mastering AI Search for Crypto & Web3 Brands. Her consulting work spans established financial organizations and emerging technology companies.

Jesper Nissen is an SEO specialist and software developer with more than 18 years of IT and digital experience. He founded SEO Danmark and created SEO software including YACSS, which supports cloud stacking strategies. His experience includes building more than 700 websites and developing SEO focused CMS architecture. Jesper uses controlled experiments to investigate Google rankings and determine which optimization methods produce measurable effects. He holds a Master's degree in Physics and Quantum Mechanics from the University of Copenhagen and has spoken publicly about advanced SEO methods.

Jamie I.F. is a growth marketer and SaaS founder with experience building online businesses for international audiences. Since 2020, he has generated more than $1 million in profit through SEO and affiliate marketing. His work spans SaaS products and lead generation websites, with organic acquisition playing a central role in growth. Jamie has spoken at international industry events including FinCon and SEO Estonia. His conference experience also includes SEO Mastery Summit and Affiliate Gathering, where he shares practical methods developed from building search-led businesses.

Chris Palmer is an SEO specialist and consultant with approximately 12 years of documented experience in search optimization. His work includes systematic SEO testing, with multivariable experiments used to measure how optimization affects rankings. Chris also works with technical SEO and authority building for client campaigns. His background in search engine marketing supports strategies focused on visibility and organic traffic. Through documented case studies and practical tutorials, he shares tested methods that reflect experience across different websites and competitive markets.

Josh Morley is founder of Marketing the Change, a digital marketing agency serving businesses worldwide from offices in Liverpool and the West Midlands. Since 2015, he has led more than 1,400 projects for over 400 clients, developing experience across international markets. His work combines organic search with paid acquisition, supported by conversion focused web development. Josh helps businesses increase search visibility and generate leads while improving commercial returns. His agency has grown from a local operation into a digital services business supporting clients across global markets.

Mark Slorance has more than 15 years of experience developing SEO and search strategies. He founded Pixel Juice Digital Marketing and has worked with law firms and healthcare providers, as well as trades and local businesses across the UK. His work connects content strategy with organic visibility while reputation management supports online authority. Mark uses trust and verifiable data as foundations for search performance. His expertise also covers AEO, with content designed for traditional search engines as well as AI powered search experiences.

Itamar Blauer is an international SEO and digital marketing leader with more than 15 years of search experience. He has delivered SEO strategies across 100+ brands, from SMEs to billion dollar global companies, working in markets including ecommerce and SaaS. His educational content reaches marketers in nearly every country worldwide. Itamar speaks at international conferences and contributes to industry research. He also hosts the SEO Unplugged podcast, where conversations with search specialists complement his practical experience in organic growth and evolving search technology.

Eldar Cohen is the founder of Local Dominator and an entrepreneur focused on practical marketing technology. His work combines local search expertise with software development. Eldar builds systems that help businesses identify ranking opportunities and understand search performance. Agencies use his approach to measure visibility and demonstrate client results. His methods come from hands on testing and solving real marketing problems. He also explores AI supported workflows that simplify analysis and support the development of more effective marketing tools.

Marie Haynes is an internationally recognized SEO consultant and author known for research into Google Search algorithms. Her work examines core updates and helpful content systems, with particular expertise in EEAT and Google's Quality Rater Guidelines. Her research has been cited in Google Search Central guidance, while her broader work has received coverage from TIME. Marie also studies how machine learning affects organic visibility, including RankBrain and Navboost, as Google moves from traditional ranking approaches toward AI powered search experiences.

Dan Petrovic is an internationally recognised SEO specialist and Managing Director of DEJAN, advising major global brands on organic search strategy and visibility. His work examines Google ranking systems and AI driven search through original research. Dan has presented at international conferences including SMX and MozCon, alongside SEO Week New York and Semrush Spotlight. His published work investigates ranking signals and search behaviour, with further research into link earning and conversational search. He also delivers advanced SEO workshops and industry training based on practical search experimentation.

Kristina Azarenko is an international SEO consultant and educator with 13+ years of hands on search and digital marketing experience. She has taught approximately 70,000 students worldwide through LinkedIn Learning and has spoken at events including Women in Tech SEO Festival and BrightonSEO eCommerce Summit. Her expertise has also appeared on Search Engine Land and Semrush. Kristina founded MarketingSyrup SEO Academy and created the TSP Method, bringing her technical SEO experience into professional training for search specialists across international markets.

Ross Simmonds brings international relevance through content strategies developed for SaaS businesses and publicly traded cloud companies. His work connects organic search with distribution across search platforms and audience specific digital channels. Campaigns he has helped execute have reached millions of people. Ross uses audience research to identify what prospective customers search for and where they spend time online. As founder of Foundation, he combines content creation with systematic distribution to improve discoverability and extend the reach of content across different markets.

Harry Sanders is the Founder and Director of StudioHawk, an independent specialist SEO and AI Search agency with teams in Australia and international markets. He founded StudioHawk at 17 and has grown it to more than 100 search specialists, generating approximately $20 million in annual revenue. Harry leads search work across multiple countries, including the UK and US. His recognition includes Forbes 30 Under 30 Asia. StudioHawk has also received Best Global SEO Agency and has won Best APAC SEO Agency three times.

Brodie Clark is an independent SEO and organic growth consultant with more than 10 years of experience across international search markets. His work covers global domains and organic expansion for large scale websites, including projects for Hewlett-Packard and Tripadvisor. Brodie has presented at Google Search Central Live and other international industry events. His research covers changing Google search features and AI search, with published contributions appearing in Search Engine Land and Moz. He also advises businesses expanding organic search visibility into new international markets.

Kate Toon is an SEO expert and educator with more than 25 years of marketing experience, including agency work and search optimisation. She has presented on SEO internationally across Australia and Europe, as well as in the US. The Recipe for SEO Success has helped 10,000+ businesses understand Google and organic search. Named Serpstat's No. 1 Woman in SEO, Kate combines hands on website optimisation with search focused content strategy. Her work makes technical SEO concepts practical for business owners and non-specialist marketers.

Dave Davies has worked in search since 2000, giving him more than 25 years of experience in SEO and digital marketing. He is Principal SEO Manager at CoreWeave, where he leads search strategy for the company and acquired brands such as Weights & Biases. His work addresses traditional search alongside AI powered discovery, with particular attention to how generative systems interpret and surface information. Dave also spent 17 years co founding and running Beanstalk Internet Marketing. He has contributed to Search Engine Land and Search Engine Journal and spoken at events such as SMX Advanced.

Jim Stewart is a search strategist with more than 20 years of hands on SEO experience and over three decades in digital marketing. His career spans newspaper advertising and the emergence of the web, followed by Google era search and AI driven discovery. Jim has worked with organisations including Microsoft and Telstra, as well as Sanofi and Vanguard. He is the author of Beyond Google, has published weekly educational videos since 2005 and has provided digital marketing commentary for Sky News and ABC774. He leads StewArt Media as founder and CEO.

Paul Teitelman is an SEO and organic search strategist with 18 years of experience across more than 1,000 campaigns. He has worked with major North American brands while also building substantial experience with local businesses. His expertise covers complex search environments where technical performance and digital authority affect organic visibility. Paul also works extensively in AI search and generative search optimization. This work helps brands strengthen discovery across traditional search engines while adapting their organic strategies to emerging answer based platforms.