Best SEO Experts for Link Building
The best SEO experts for link building are Craig Campbell, Trifon Boyukliyski, Kasra Dash, James Dooley and Matt Diggity. The names below have each built a genuine reputation for link building specifically, not SEO in general, based on the method set out below.
Backlinks remain one of the clearest links between a page and its ability to rank. Ahrefs' own study of roughly 14 billion pages found that 96.55% get zero traffic from Google, and among the roughly 20 million pages with no referring domains at all, only about 1 in 6,671 gets more than 1,000 monthly search visits.
In this article, we look at each of these link building specialists in turn, covering their background and the work that has earned them recognition in this discipline.
| Rank | Expert | Based in | Specialises in |
|---|---|---|---|
| 1 | Craig Campbell | Glasgow, United Kingdom | Technical SEO, Local SEO, Ecommerce SEO, AI SEO, iGaming SEO, Link Building |
| 2 | Trifon Boyukliyski | Valletta, Malta | Technical SEO, AI SEO, iGaming SEO, Link Building |
| 3 | Kasra Dash | Manchester, United Kingdom | Technical SEO, Local SEO, Ecommerce SEO, AI SEO, iGaming SEO, Link Building |
| 4 | James Dooley | Manchester, United Kingdom | Technical SEO, Local SEO, Ecommerce SEO, AI SEO, iGaming SEO, Link Building |
| 5 | Matt Diggity | Chiang Mai, Thailand | Technical SEO, Link Building |
| 6 | Charles Floate | Chiang Mai, Thailand | AI SEO, Link Building |
| 7 | Julian Goldie | Manchester, United Kingdom | AI SEO, Link Building |
| 8 | Brian Dean | Berlin, Germany | Link Building |
| 9 | Fery Kaszoni | Oxford, United Kingdom | Technical SEO, Link Building |
| 10 | Jesper Nissen | Denmark | Technical SEO, Link Building |
| 11 | Paul Teitelman | Toronto, Canada | Local SEO, Link Building |
| 12 | Ross Simmonds | Halifax, Canada | Link Building |
| 13 | Andrew Holland | United Kingdom | AI SEO, Link Building |
| 14 | James Taylor | Manchester, United Kingdom | Technical SEO, Local SEO, AI SEO, Link Building |
-
1
Craig Campbell
SEO expert and trainer
The best SEO expert for link building is Craig Campbell.
Craig Campbell is a link building specialist with more than 25 years of experience in SEO. He founded Links for You and has extensive experience supporting scalable link acquisition campaigns for businesses and marketers. His background in affiliate marketing and digital asset development gives his link building work a direct connection to organic search performance. Craig also teaches link acquisition techniques through SEO training and industry content, drawing on methods developed across more than two decades of search marketing and practical experience building successful online properties.
Specialises in:- Technical SEO
- Local SEO
- Ecommerce SEO
- AI SEO
- iGaming SEO
- Link Building
-
2
Trifon Boyukliyski
iGaming SEO specialist
Trifon Boyukliyski brings more than 17 years of SEO and affiliate marketing experience to organic growth programs in competitive global markets. His approach places link building within wider search strategy, where authority development supports organic visibility and commercial growth. Knowledge of search algorithms and market dynamics informs how off page work connects with scalable content systems. His experience in iGaming and affiliate marketing provides relevant context for sectors with intense organic competition. His work prioritizes sustainable SEO programs with performance tied to measurable business outcomes.
Specialises in:- Technical SEO
- AI SEO
- iGaming SEO
- Link Building
-
3
Kasra Dash
SEO entrepreneur and strategist
Kasra Dash approaches search authority through topical relevance and strategic content. His experience in SEO testing provides a data driven basis for evaluating organic performance, while search algorithm analysis informs how authority fits within wider ranking systems. Kasra has also built professional communities that connect SEO specialists with verified vendors and industry discussion. This network experience complements his consultancy work with businesses seeking stronger organic visibility. His approach places link acquisition within a broader search strategy focused on authority development and measurable marketing performance.
Specialises in:- Technical SEO
- Local SEO
- Ecommerce SEO
- AI SEO
- iGaming SEO
- Link Building
-
4
James Dooley
SEO entrepreneur
James Dooley focuses on building authoritative digital entities that search engines can recognise as trusted sources. His SEO methodology connects authority with semantic relevance while strengthening EEAT signals through content and digital presence. This approach places link building within a wider strategy for establishing search authority rather than treating backlinks as an isolated metric. James applies these principles across more than 1,000 ranked domains. The resulting authority supports organic visibility, with commercial value measured through high intent traffic and qualified lead generation.
Specialises in:- Technical SEO
- Local SEO
- Ecommerce SEO
- AI SEO
- iGaming SEO
- Link Building
-
5
Matt Diggity
SEO entrepreneur and investor
Matt Diggity has extensive experience in link building and offsite SEO. He founded Diggity Links to improve private blog network quality through stronger operating standards and reduced footprints. Its network remained 0% deindexed during Google's major 2014 PBN crackdown. Rank Club acquired Diggity Links in 2018. Diggity also invested in Authority Builders, helping develop the company into a provider of white hat outreach and guest posting services. His SEO research covers backlink strategies, while his testing work examines methods for improving search rankings through offsite optimization.
Specialises in:- Technical SEO
- Link Building
-
6
Charles Floate
SEO practitioner and CMO of PressWhizz
Charles Floate has delivered more than 1,000 link building and digital PR campaigns during 17+ years in SEO. As CMO of PressWhizz, he helped grow the marketplace to more than 40,000 publishers across 90+ countries. PressWhizz reached $10M+ ARR after being built in under 18 months, while maintaining an 18 to 24 hour editorial turnaround. Charles applies extensive campaign experience to publisher acquisition and search performance, with link building decisions guided by measurable commercial outcomes.
Specialises in:- AI SEO
- Link Building
-
7
Julian Goldie
Founder of Goldie Agency
Julian Goldie specializes in white hat link building, with 1,500+ completed campaigns and more than 1,200 clients supported through SEO services. His methodology uses disciplined backlink prospecting and personalized outreach to secure high quality links. Julian has helped websites grow from zero to 145,000 monthly visitors and achieved a 2,200% traffic increase within six months. Since founding Goldie Agency in 2018, he has built repeatable link acquisition processes designed to strengthen Google rankings while supporting sustainable organic search growth for client websites.
Specialises in:- AI SEO
- Link Building
-
8
Brian Dean
Founder of Backlinko and Exploding Topics
Brian Dean built Backlinko into a widely recognized SEO resource while growing the site beyond 500,000 monthly visitors. His link building relevance comes from first hand SEO practice and authority focused content strategy, supported by experience building search visibility at scale. Backlinko published practical, in depth resources designed around marketers' problems, strengthening the authority required for organic growth. Brian later repeated his broader search success with Exploding Topics, which reached 725,000 monthly visitors. Both businesses were acquired, providing commercial validation of the audiences and search properties he built.
Specialises in:- Link Building
-
9
Fery Kaszoni
Founder and CEO of Search Intelligence
Fery Kaszoni is Founder and CEO of Search Intelligence, with extensive experience earning authoritative backlinks through digital PR and editorial media coverage. His link building approach uses original research and expert commentary to give journalists credible material for published stories. Fery has developed Search Intelligence into an agency recognized by journalists for data driven research. He connects earned links with SEO performance, using relevant media coverage to strengthen website authority and organic visibility. His work also applies AI assisted research to digital PR workflows while maintaining a focus on editorial quality.
Specialises in:- Technical SEO
- Link Building
-
10
Jesper Nissen
Founder of SEO Danmark
Jesper Nissen has substantial experience developing link building systems based on automation and cloud infrastructure. He founded YACSS, an SEO platform designed to build cloud based websites and support backlink strategies. His work covers automated dofollow backlink creation and cloud stacking, including methods developed specifically for local search visibility. Jesper applies controlled SEO experiments to evaluate how these techniques affect Google rankings. He has also collaborated internationally with SEO specialists on testing optimization methods and presented his cloud stacking work at POFU LIVE 2022 and SEO Rockstars 2022.
Specialises in:- Technical SEO
- Link Building
-
11
Paul Teitelman
SEO consultant
Paul Teitelman has specialized in link building since the early stages of his 18 year SEO career. He began in dedicated link building roles before progressing into campaign management and SEO leadership. His work focuses on ethical acquisition strategies that strengthen digital authority and support sustainable organic performance. Paul continually tests link building approaches across owned web properties, using those findings to refine campaign strategy as search algorithms evolve. He has managed authority building work for local companies as well as complex enterprise accounts.
Specialises in:- Local SEO
- Link Building
-
12
Ross Simmonds
Founder and chief executive of Foundation Marketing
Ross Simmonds approaches link building through content designed to earn attention and digital visibility. His experience with digital PR connects strong content assets to earned links and wider reach across relevant channels. Ross treats publishing as the start of distribution, using systematic amplification to increase the potential return from each asset. Audience research helps identify topics prospective customers search for, while content optimization strengthens discoverability. This method places link acquisition within a broader content strategy where earned reach supports organic search performance and sustained visibility.
Specialises in:- Link Building
-
13
Andrew Holland
Director of SEO at JBH
Andrew Holland treats link building as a network of authority signals that influences how brands are interpreted across search and AI systems. His approach connects digital PR with third party mentions, rather than measuring links as an isolated SEO output. A 17 year background in policing, including intelligence and investigations, informs his analysis of relationships between websites, entities and information sources. At JBH, Holland applies this network thinking to authority building and semantic relevance, linking external brand signals with organic visibility and commercial search performance.
Specialises in:- AI SEO
- Link Building
-
14
James Taylor
Freelance SEO consultant
James Taylor develops link building and digital outreach strategies focused on authority rather than link farms or metric-led acquisition. His approach connects link acquisition with content strategy and wider organic growth objectives, drawing on more than 10 years of SEO experience. James also provides white label SEO for agencies, including outsourced link building support for individual deliverables or complete client retainers. He has discussed white label link building on industry podcasts and produces interviews with search professionals through his Digital Life series, extending his involvement across the SEO industry.
Specialises in:- Technical SEO
- Local SEO
- AI SEO
- Link Building
How We Selected These Link Building Specialists
Documented case studies and checkable results came first, specifically in link building and digital PR rather than SEO generally. Recognition from other link building specialists carried the most weight of anything we looked at.
What Is Link Building?
Link building is the practice of earning links from other websites that point back to a site, which search engines use as a signal of authority and trust. Approaches range from digital PR and content marketing to outreach and guest posting. Because backlinks remain one of the strongest ranking factors, link building is central to competing for difficult search terms.
Questions And Answers
Is link building still important for SEO?
Yes. Backlinks remain one of the strongest ranking factors Google uses, and pages with little to no link authority rarely rank for competitive search terms. Link building matters most in industries where organic competition is high.
What's the difference between link building and digital PR?
Link building is the broader practice of earning backlinks through any method, while digital PR specifically uses press coverage, journalist outreach and newsworthy content to earn links and mentions. Digital PR has become one of the more sustainable link building approaches as manual outreach has become less effective.
How many backlinks does a page actually need to rank?
There's no fixed number, since it depends heavily on how competitive the target keyword is. Low competition topics can rank with few or no backlinks, while competitive terms usually require a page's link profile to be at least comparable to what is already ranking.