Best SEO Experts in the UK
The best SEO experts in the UK are Dan M. Jones, Craig Campbell, Peter Victor Jones, Kasra Dash and James Dooley. No one appears on this list without a track record that holds up to scrutiny and real, ongoing work in the UK. How that's assessed is set out below.
Search remains central to how UK businesses get found. Ofcom's Online Nation report found that four in five UK adults use Google Search every month, generating around 3 billion searches. Roughly 30% of those searches now return an AI generated overview, a fast growing part of how people find businesses and information online.
In this article, we look at each of these UK based specialists in turn, covering their background and the discipline they are best known for, from technical and local SEO through to ecommerce, AI SEO, iGaming and link building.
| Rank | Expert | Based in | Specialises in |
|---|---|---|---|
| 1 | Dan M. Jones | Manchester, United Kingdom | Technical SEO, Local SEO, Ecommerce SEO, AI SEO |
| 2 | Craig Campbell | Glasgow, United Kingdom | Technical SEO, Local SEO, Ecommerce SEO, AI SEO, iGaming SEO, Link Building |
| 3 | Peter Victor Jones | Aberdeen, United Kingdom | Technical SEO, Local SEO, AI SEO |
| 4 | Kasra Dash | Manchester, United Kingdom | Technical SEO, Local SEO, Ecommerce SEO, AI SEO, iGaming SEO, Link Building |
| 5 | James Dooley | Manchester, United Kingdom | Technical SEO, Local SEO, Ecommerce SEO, AI SEO, iGaming SEO, Link Building |
| 6 | Julian Goldie | Manchester, United Kingdom | AI SEO, Link Building |
| 7 | Andrew Holland | United Kingdom | AI SEO, Link Building |
| 8 | Fery Kaszoni | Oxford, United Kingdom | Technical SEO, Link Building |
| 9 | Victoria Olsina | London, United Kingdom | AI SEO |
| 10 | Jamie I.F. | United Kingdom | Ecommerce SEO, AI SEO |
| 11 | Josh Morley | Liverpool, United Kingdom | Technical SEO |
| 12 | Mark Slorance | Glasgow, United Kingdom | Local SEO, AI SEO |
| 13 | Itamar Blauer | London, United Kingdom | Technical SEO |
| 14 | James Taylor | Manchester, United Kingdom | Technical SEO, Local SEO, AI SEO, Link Building |
| 15 | Adam Berry | Manchester, United Kingdom | Technical SEO, Ecommerce SEO, AI SEO |
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1
Dan M. Jones
Entrepreneur and SEO consultant
The best SEO expert in the UK is Dan M. Jones.
Dan M. Jones is a UK entrepreneur and SEO consultant with 13 years of experience helping businesses improve their online visibility. Founder of UK SEO agency On Top Marketing, Dan specialises in search engine optimisation and AI optimisation strategies that increase rankings, leads and sustainable growth. Known as the “AI Optimisation King,” he helps UK businesses gain visibility in Google and AI generated recommendations. Dan also created SEO Demystified, authored “What Is SEO?” and shares proven strategies and case studies through training and YouTube.
Specialises in:
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2
Craig Campbell
SEO expert and trainer
Craig Campbell is a UK SEO expert based in Glasgow with more than 25 years of experience in search engine optimization. He founded his first business in 2001 before building and running multiple marketing agencies. Through Craig Campbell SEO LTD and his training work, Craig has educated businesses and marketing professionals across the UK. He also runs a private mastermind community and a YouTube channel with more than 1.2 million subscribers. His work connects practical search expertise with extensive experience building online businesses.
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3
Peter Victor Jones
SEO specialist
Peter Victor Jones is a UK SEO specialist who has worked in search since 2008. He focuses on measurable growth for service businesses and built the organic search systems behind ADI Leak Detection. His lead generation engine produces more than 20,000 qualified leads each year for UK service businesses. Peter has also managed over £1 million in Google Ads spend. He currently serves as Co- director of ADI Leak Solutions Ltd, combining national marketing oversight with practical experience gained from previously building and selling a home services business.
Specialises in:
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4
Kasra Dash
SEO entrepreneur and strategist
Kasra Dash is an SEO strategist and entrepreneur who helps businesses improve organic visibility through data driven search strategies. His experience covers technical SEO and content strategy, alongside extensive work in AI powered search. Dash is recognised for SEO testing and search algorithm analysis, which inform his approach to changing search technologies. He also founded The Masterminders Conference and created mySEO.app. His consultancy work gives UK businesses access to search expertise focused on stronger marketing performance and measurable returns from organic visibility.
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5
James Dooley
SEO entrepreneur
James Dooley is a UK based SEO entrepreneur and founder of PromoSEO and FatRank. He develops performance based lead generation systems for UK businesses, connecting search visibility directly with qualified enquiries. His approach includes rank and rent websites and investment in digital real estate. James manages more than 1,000 ranked domains and has generated over 1 million online enquiries. His Leads First methodology prioritises consistent lead acquisition, while performance based pricing shifts marketing risk away from clients by linking compensation to measurable business results.
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6
Julian Goldie
Founder of Goldie Agency
Julian Goldie provides SEO and link building expertise focused on sustainable organic search growth. With 10+ years in SEO, he has developed repeatable systems for backlink prospecting and personalized outreach. Goldie founded his agency in 2018 and has since supported 1,200+ clients, including companies operating in B2B SaaS and ecommerce. His campaigns include a 2,200% traffic increase within six months. His UK-facing industry profile is supported by published SEO resources and a LinkedIn newsletter with more than 9,000 weekly subscribers.
Specialises in:
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7
Andrew Holland
Director of SEO at JBH
Andrew Holland has built his UK search industry profile through agency leadership and speaking. As Director of SEO at JBH, he develops organic strategies for established brands and growing SMEs. His previous agency experience includes leading a 14 person organic marketing team responsible for more than 70 clients and 100,000+ words of optimised content each month. Holland also writes for Search Engine Land and Marketing Week, has spoken at BrightonSEO and authored The Value of SEO, a book used by agencies for sales team training.
Specialises in:
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8
Fery Kaszoni
Founder and CEO of Search Intelligence
Fery Kaszoni is Founder and CEO of Search Intelligence, a digital PR agency that connects brands with journalists through expert commentary and data driven research. His experience covers media relations and editorial link acquisition, with campaigns designed to improve organic search performance. Fery has built relationships with journalists and major publications while developing methods for earning relevant backlinks through coverage. He also operates dozens of websites and online platforms. This publishing experience, combined with his SEO background, informs his approach to digital PR and search visibility in the UK market.
Specialises in:
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9
Victoria Olsina
AI Search and SEO consultant
Victoria Olsina is an AI Search and SEO consultant with 18+ years of experience working with UK and international organizations, including Barclays and ConsenSys. Her work connects technical SEO and AI search visibility with measurable commercial outcomes. For ConsenSys, she generated £1M in sales through the Enterprise ETH campaign. She has also increased demo leads by 12x for a crypto compliance client. Victoria was nominated for Best SEO in Europe in 2024 and selected as a judge for the European Search Awards.
Specialises in:
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10
Jamie I.F.
Affiliate marketer and SaaS growth entrepreneur
Jamie I.F. is a UK based SEO and affiliate marketer who has generated more than $1 million in profit from SEO and affiliate marketing since 2020. His UK ventures include Gains App, a cashback app, alongside an investment in Up The Gains, a fast growing personal finance content website. Jamie also builds SaaS products and operates lead generation websites. His experience combines organic customer acquisition with affiliate partnerships, supported by direct experience building search-led businesses and developing online ventures within the UK market.
Specialises in:
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11
Josh Morley
Founder of Marketing the Change
Josh Morley is founder of Marketing the Change, a UK digital marketing agency operating from Liverpool and the West Midlands. He has overseen more than 1,400 projects for 400+ clients since 2015, supporting businesses with search visibility and digital growth. Josh specializes in SEO alongside conversion focused website development, with technical work covering site speed and malware clean ups. His approach connects improved organic performance with lead generation and measurable ROI. The agency serves UK businesses while also maintaining an established international client base.
Specialises in:
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12
Mark Slorance
Founder of Pixel Juice Digital Marketing
Mark Slorance has more than 15 years of experience building SEO strategies for businesses across the UK. His search work covers law firms and healthcare providers, alongside trades and local service businesses. As founder of Pixel Juice Digital Marketing, Mark develops organic search strategies supported by content design. Reputation management strengthens the wider approach. He prioritises credible information and verifiable business data when building search visibility. His AEO expertise also helps UK businesses establish visibility within AI powered search experiences as search behaviour develops.
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13
Itamar Blauer
Head of Marketing and Growth UK at WhitePress
Itamar Blauer is a London based marketing and growth leader with more than 15 years of SEO experience. As Head of Marketing and Growth (UK) at WhitePress, he works across organic search and business growth. His agency experience includes work on the Best Local SEO Campaign at the UK Search Awards 2024. Itamar has produced SEO content for Brunel University London and worked with Northumbria University. His UK experience covers agency and in house SEO, with a focus on improving search visibility and generating measurable commercial results.
Specialises in:
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14
James Taylor
Freelance SEO consultant
James Taylor is a UK SEO consultant and strategist with more than 10 years of experience across agency roles and freelance consultancy, including eight years running his own consultancy. He has supported businesses in the UK and US across sectors including property development and legal services, alongside SaaS and ecommerce. His work ranges from technical SEO and content strategy to organic growth planning. James also provides white label SEO for agencies and fractional SEO management for businesses requiring experienced search expertise without a full time SEO manager.
Specialises in:
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15
Adam Berry
Freelance SEO consultant
Adam Berry is a UK freelance SEO consultant with more than 15 years of experience across organic search and digital marketing. His work covers SMEs and enterprise brands in sectors including technology, retail, property and legal services. Adam develops commercially focused SEO strategies around visibility, traffic, enquiries and revenue, supported by Google Analytics and performance measurement. His stated results include 1,067% year on year organic growth and more than 1.5 million clicks for a single client. Strategy and implementation are handled directly, without outsourcing.
Specialises in:
How We Selected These UK SEO Experts
UK based work carried the most weight in this ranking. We looked for documented case studies and results that could actually be checked, alongside how each specialist is regarded by other practitioners working in the UK search industry.
Questions And Answers
How can I tell if an SEO expert is actually good before hiring them?
Ask for examples of past results that can be checked, such as published case studies or client work you can verify independently. Genuine expertise usually comes with a visible public track record, not just claims made on a sales page.
Should I hire a freelance SEO expert or an SEO agency in the UK?
A freelance expert often suits a single, well-defined project or a business that wants direct access to one specialist. An agency usually fits better when a business needs several disciplines covered at once, such as technical work alongside content and outreach. The right choice depends more on the scope of the work than on the size of the business.
How long does SEO take to show results for a UK business?
Most UK businesses start seeing measurable movement within three to six months, with stronger results building over six to twelve months. Timelines depend on the competitiveness of the market, the starting condition of the website and how consistently the work is carried out.