Best SEO Experts in the USA
The best SEO experts in the USA are Neil Patel, Brian Kato, Mike King, Lily Ray and Rand Fishkin. What earns a place on this list is checkable results, paired with genuine, ongoing work in the US market. See the method below.
Search in the US is changing fast. Pew Research Center found that 65% of US adults now come across AI-generated summaries in search results at least sometimes, and separate tracking of real search activity found these summaries appear on about 18% of all Google searches.
In this article, we look at each of these US based specialists in turn, covering their background and the discipline they are best known for, from technical and local SEO through to AI SEO.
| Rank | Expert | Based in | Specialises in |
|---|---|---|---|
| 1 | Neil Patel | United States | Technical SEO, AI SEO |
| 2 | Brian Kato | Loveland, United States | Technical SEO, AI SEO |
| 3 | Mike King | New York, United States | Technical SEO, AI SEO |
| 4 | Lily Ray | New York, United States | Technical SEO, AI SEO |
| 5 | Rand Fishkin | Seattle, United States | Technical SEO |
| 6 | Jason Hennessey | Los Angeles, United States | Technical SEO, Local SEO |
| 7 | Edward Sturm | New York, United States | AI SEO |
| 8 | Chris Palmer | United States | Local SEO |
| 9 | Eldar Cohen | Tempe, United States | Local SEO |
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1
Neil Patel
Co-founder of NP Digital
The best SEO expert in the USA is Neil Patel.
Neil Patel is an SEO and digital marketing specialist with extensive experience working with major US companies and smaller businesses. His stated client history includes Microsoft and NBC, as well as General Motors and Salesforce. Neil developed his expertise by applying internet marketing directly to websites before expanding into agency work focused on search visibility and revenue. He also co founded Crazy Egg and KISSmetrics, connecting search performance with analytics. NeilPatel.com reportedly generates more than 4 million visitors per month.
Specialises in:
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2
Brian Kato
Founder of Fusion Vine
Brian Kato has worked in SEO and digital marketing since 2010. He founded Fusion Vine, a consultancy providing search and wider digital marketing services. His experience in local SEO focuses on improving business visibility and search rankings, supported by keyword research and performance analysis. Kato combines organic search with PPC when broader acquisition coverage is required. His background also includes website development and client management. Within the SEO community, he has shared his expertise at advanced industry events, including SearchCon Advanced SEO.
Specialises in:
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3
Mike King
Founder of iPullRank
Mike King is an SEO strategist and enterprise search consultant whose client experience includes American Express and SAP, along with HSBC. He connects organic search strategy with audience segmentation and measurable business outcomes, applying these methods across finance, retail, SaaS and ecommerce organizations. iPullRank cites more than $4B in incremental revenue generated for global brands. A two time Search Marketer of the Year, Mike is also an established industry speaker, with appearances at US conferences including SXSW, MozCon, SMX and Digital Summit.
Specialises in:
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4
Lily Ray
VP of SEO and AI Search at Amsive
Lily Ray is a US search marketing executive based in Brooklyn, New York, with roots in the San Francisco Bay Area. She serves as VP of SEO & AI Search at Amsive, where she helps lead more than 35 SEO professionals. Her client work ranges from SMBs to Fortune 50 companies. USA Today named Lily the #1 Most Influential SEO Expert in 2022. Her work examines Google ranking changes and search quality, with particular expertise in EEAT and its relationship to search visibility.
Specialises in:
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5
Rand Fishkin
Co-founder of SparkToro
Rand Fishkin has influenced U.S. search marketing since launching SEOmoz in 2003. The project became Moz, an SEO software business that reached 200+ employees and more than $50M in revenue during his tenure. His research has been cited by the U.S. Department of Justice and Federal Trade Commission. Major American publications, including the Wall Street Journal and Washington Post, have also cited his work. Through Moz and SparkToro, Rand has developed expertise in organic search and audience research as discovery moves beyond conventional Google clicks.
Specialises in:
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6
Jason Hennessey
SEO consultant and author
Jason Hennessey is a US based SEO expert and entrepreneur with more than 20 years of search marketing experience. A United States Air Force veteran, he began reverse engineering Google's algorithm in 2001 before becoming a recognized authority in legal SEO. Jason founded Hennessey Digital in 2015 and scaled the agency beyond $20 million in revenue before its sale to Trinity Hunt Partners. Under his leadership, the company earned Inc. 5000 recognition for six consecutive years. His search expertise has also been featured in The Washington Post and the National Law Review.
Specialises in:
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7
Edward Sturm
SEO strategist and viral marketer
Edward Sturm is a founder and digital marketing consultant with experience supporting major US companies and earning national media coverage. He has delivered SEO consulting for Microsoft and ADP, with additional work for Time Inc. focused on search visibility and organic growth. His projects have been featured by 20/20 and Good Morning America, along with The Today Show and Forbes. Edward also leads a monthly in person digital marketing class attended by 70 to 100 people, connecting search expertise with practical experience building online audiences.
Specialises in:
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8
Chris Palmer
Founder of Chris Palmer Marketing SEO
Chris Palmer is an SEO consultant with more than a decade of experience working on client search campaigns. His methods combine technical optimization with off page authority building, supported by systematic testing that measures ranking effects. Chris also has experience in SEM and PPC advertising, which informs his approach to search visibility and performance. His case studies document practical optimization techniques tested in real campaigns. He also produces educational material that explains how businesses can improve organic search performance within competitive US search markets.
Specialises in:
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9
Eldar Cohen
Local SEO specialist and founder of Local Dominator
Eldar Cohen is the founder of Local Dominator, a platform built to improve local search visibility for businesses and agencies. His expertise includes Google Maps rankings and Google Business Profile optimization. Eldar develops software that turns local search data into actionable insights, helping companies identify ranking gaps and track competitors. His work connects stronger search visibility with lead generation and measurable business performance. Through hands on testing, he develops practical systems for businesses competing across US local search markets and agencies responsible for proving client results.
Specialises in:
How We Selected These USA SEO Experts
Every name here has a real, ongoing presence in the US search industry. We checked documented case studies, results that hold up to scrutiny, and how each specialist is regarded by other US based practitioners.
Questions And Answers
What should I look for when hiring an SEO expert in the US?
Look for demonstrable results and public evidence of past work, such as published case studies or client outcomes you can verify independently. A strong reputation among other practitioners is also worth checking, since genuine expertise tends to be recognised by peers, not just claimed in marketing copy.
Should a US business hire a national SEO expert or someone in the same state?
For most SEO work, especially technical or AI focused work, location matters less than the specialist’s track record. Local relevance becomes more important for local SEO specifically, such as Google Business Profile performance in a particular city or region.
How long does SEO take to show results in the US market?
Most US businesses start seeing measurable movement within three to six months, with stronger results building over six to twelve months. Timelines depend on the competitiveness of the market, the starting condition of the website and how consistently the work is carried out.