Kate Toon

Kate Toon is an SEO expert and educator with more than 25 years of marketing experience. Her career spans agency work and copywriting, followed by extensive work in search optimisation and digital education. She founded The Recipe for SEO Success, an SEO education platform offering courses and community support alongside a dedicated podcast. Toon also created Australia’s first DIY SEO course, designed to make search optimisation understandable for business owners without significant technical expertise. The Recipe for SEO Success has helped more than 10,000 businesses navigate SEO and Google.

Her expertise is grounded in practical search marketing. Toon built a high ranking website that generated a consistent client pipeline while developing her copywriting business, giving her direct experience of organic search as a commercial acquisition channel. Her work connects website optimisation with SEO copywriting, using content to attract relevant search traffic while supporting customer needs. She also teaches broader digital marketing methods, including email marketing and conversion, placing organic search within the wider process of turning visibility into sustainable business growth.

Toon has received industry recognition for her SEO work, including being named No. 1 Woman in SEO by Serpstat. Her community has also received recognition from Semrush. She is an experienced international speaker who has presented in Australia and Europe, as well as the US, covering search optimisation and related marketing disciplines. Across her courses and communities, Toon focuses on translating technical SEO concepts into practical guidance for non-specialists. This combination of hands on optimisation experience and large scale SEO education has made search visibility a central part of her work with small businesses.