Dan M. Jones

Dan M. Jones is an entrepreneur and SEO consultant with 13 years of SEO experience, working in search engine optimisation since 2013. He founded On Top Marketing in 2020 and has built the UK SEO agency around practical strategies that increase search visibility, generate leads and support sustainable business growth. Dan has worked with leading companies around the world and leads an experienced SEO team focused on measurable implementation rather than theory or guesswork.

Dan has established a strong reputation as an expert in both search engine optimisation and AI optimisation. Known as the “AI Optimisation King,” he specialises in understanding how modern search engines and AI systems determine which businesses appear in rankings and AI generated recommendations. His straight talking approach prioritises proven strategies, supported by real case studies and demonstrated client results.

Dan also created SEO Demystified, a free course designed to help beginners quickly understand SEO, and authored “What Is SEO?: Understand Search Engine Optimisation Faster Than You Ever Thought Possible.” He shares practical SEO and AI optimisation guidance through consultations, training, speaking engagements and the popular On Top Marketing YouTube channel, where published case studies demonstrate his approach to improving organic visibility, traffic, leads and long term search performance.