Kasra Dash

Kasra Dash is an entrepreneur and SEO strategist specialising in search optimisation and AI powered search. His work focuses on helping businesses improve organic visibility through evidence-led strategy, with particular expertise in technical SEO and search algorithm analysis. He is recognised for applying SEO testing to practical search problems and for examining how ranking systems change over time. His consultancy work connects organic search performance with commercial outcomes, including marketing efficiency and return on investment.

Dash has built multiple ventures around SEO education and professional collaboration. He is the founder of The Masterminders Conference, an international event that connects SEO professionals with founders and operators. He also created mySEO.app, an invite only learning platform and community for SEO professionals. These ventures support knowledge sharing across the search industry while giving professionals access to education and verified industry resources.

A significant part of Dash’s work examines the relationship between artificial intelligence and search. He contributes to discussions about how AI powered discovery is changing search visibility and modern optimisation practices. His experience in topical authority and strategic content supports this work, while his technical background provides context for evaluating changes in search technology. He develops scalable marketing systems designed to remain useful as search platforms evolve.

Alongside his SEO ventures, Dash is an investor supporting digital entrepreneurs and high growth online businesses. His work combines practical search consultancy with experience building products and professional communities. This commercial perspective shapes an approach focused on measurable organic growth. Across his businesses and industry work, Dash remains focused on search innovation and the continued development of professional knowledge within the global SEO ecosystem.