Peter Victor Jones

Peter Victor Jones is an SEO specialist with more than 18 years of experience in search, having worked in the field since 2008. His early SEO work helped a business navigate the 2008 recession by increasing online visibility and generating inbound enquiries. Since then, he has focused on building search systems that connect rankings with measurable commercial outcomes. His experience covers service businesses in the UK, where search demand can be tracked directly through leads and customer acquisition.

Jones built and optimized the organic SEO systems behind ADI Leak Detection, creating a lead generation engine that now produces more than 20,000 qualified leads each year for UK service businesses. He has also managed more than £1 million in Google Ads spend across paid search campaigns. His practical background includes building and selling a home services business. He now serves as Co-director of ADI Leak Solutions Ltd, where he oversees marketing at national level.

His work has expanded into Answer Engine Optimization and Generative Engine Optimization as search behaviour moves toward AI generated answers. Jones helps businesses improve their chances of being mentioned and recommended by systems such as ChatGPT and Google AI Overviews. His approach focuses on making brands understandable to machines while strengthening the authority signals that support AI citations.

Jones developed the ECHO Framework to structure this work around Entity and Corroboration, followed by Hooks and Output measurement. He applies the framework through AI visibility audits and strategic guidance for businesses adapting to AI first discovery. His current work connects long term SEO experience with AI search, helping brands build measurable visibility across traditional search results and generative search systems.