Ana Precup

Precup specialises in AI Search, with particular attention to how brands and people are understood and recommended by AI systems. Her wider experience includes advanced ecommerce SEO and technically complex websites, including migration and recovery projects. Ana Precup has also built a substantial portfolio of successful ecommerce SEO case studies across multiple industries.

Originally from Romania and now based in the United Kingdom, she advises businesses across both markets and is the founder of Deby Agency UK-RO. Precup’s approach extends beyond conventional rankings to examine whether a brand is visible for the right subjects and correctly understood by search technologies. Her work covers semantic and entity SEO, supported by SEO auditing and search intent analysis.

She also works with site structure and internal linking, while content analysis helps identify weaknesses and opportunities within existing websites. Precup views AI Search as an extension of SEO, with credibility, relevance and clear information contributing to how brands are represented in AI-generated answers.

Her background in digital content predates her SEO career. Precup has written online since 2010 through Deby.ro, her personal publishing platform, and has experience in content marketing and storytelling. She is also the creator of the DIVA Framework and a former owner of Cromedia. Precup is a well-known and active member of the European SEO community, regularly attending and contributing to SEO conferences and industry events across Europe, while also conducting and sharing practical SEO tests around algorithms, ecommerce visibility and changing search behaviour. Her current interests centre on the evolution of search, particularly the relationship between traditional organic visibility and AI systems.