Andrew Holland
Director of SEO at JBH
Andrew Holland is an SEO expert based in United Kingdom.
Andrew Holland is Director of SEO at JBH, where he combines search strategy with digital PR, content and brand building to improve organic visibility. His SEO career has an unusual origin, having first used search techniques during a 17 year career in police intelligence before moving into freelance digital marketing. Holland has since worked with SMEs and eight figure businesses. He also founded Growth Through Content and specializes in traditional SEO, AI search and behavioral science, with a focus on turning search visibility into measurable business growth.
- Based in
- United Kingdom
- Specialisms
- AI SEO, Link Building
Andrew Holland combines senior SEO leadership with an unusual background in intelligence and investigations. As Director of SEO at JBH, he develops strategies for global brands and fast growing SMEs, connecting organic visibility with commercial outcomes. His experience covers technical SEO and content strategy, alongside entity optimisation and authority building. Before joining agency leadership, Holland built and operated a profitable SEO and content business for eight years. He later led a 14 person organic marketing team responsible for more than 70 clients, with content production exceeding 100,000 optimised words per month.
Holland’s current work focuses heavily on how search is changing through AI powered discovery and recommendation. He develops approaches designed to make brands easier for systems such as ChatGPT and Gemini to understand, associate with relevant categories and recommend. Rather than separating SEO from the rest of the web, his “Optimise for the Internet” philosophy connects search performance with digital PR, third party mentions and brand visibility. He also created the Six Signals framework, which brings SEO and GEO together with CRO, content and digital PR to improve visibility and commercial performance.
His approach to search is also shaped by 17 years in policing, including intelligence work and covert investigations. That background informs how he analyses entities and networks across complex information systems. Holland writes for Search Engine Land and Marketing Week, has spoken at BrightonSEO and industry events in San Diego and authored The Value of SEO. His own content reaches more than 100,000 readers per month, while his newsletters have built a combined subscriber audience exceeding 52,000.
Areas of expertise
Andrew Holland specialises in AI SEO and Link Building.