Lily Ray

Lily Ray is a New York based SEO and AI Search executive with 16 years of experience working with organizations ranging from small and medium businesses to Fortune 50 brands. She serves as VP of SEO & AI Search at Amsive, where she helps lead a team of more than 35 SEO professionals and guides large scale search programs. Ray is also the founder of Algorythmic, an SEO & AI Search consultancy focused on helping organizations respond to changes in traditional search and emerging AI powered search experiences. USA Today named her the #1 Most Influential SEO Expert in 2022.

Ray specializes in technical SEO, with extensive knowledge of Google ranking systems and search quality. She is widely known for her work on Google EEAT and its relationship with search visibility. Her experience also includes ecommerce SEO and news SEO, while her work on Google Discover addresses another important source of organic visibility. Ray closely analyzes Google algorithm updates to understand how ranking changes affect businesses and SEO strategy. Her work connects technical search requirements with the broader signals Google uses to evaluate content and websites.

Alongside traditional search, Ray specializes in AI Search and studies how AI powered search experiences are changing established SEO practices. She publishes SEO research and presents her findings through industry media and conference appearances. Ray regularly speaks at search industry events around the world, including presentations delivered in Spanish. Her combination of hands on search expertise and strategic leadership supports organizations adapting their visibility strategies as Google Search and AI driven discovery continue to develop.