Mike King

Mike King is an SEO strategist and search technologist whose work focuses on how modern search systems retrieve and rank information. His expertise spans enterprise SEO and organic growth, with a strong technical foundation in search engine architecture. He works on large scale challenges involving crawling and indexing, while his JavaScript SEO expertise addresses rendering and its effect on search visibility. King applies information retrieval principles to search strategy, using data analysis and experimentation to connect technical decisions with measurable business outcomes.

King also works extensively on AI driven discovery and generative search. He developed the Relevance Engineering framework to address how brands can improve relevance across traditional search engines and AI assistants. His approach applies machine learning and natural language processing to search optimization, while embeddings and semantic technologies support the analysis of meaning and relevance. He also develops AI powered applications designed to model search behavior. This work connects established SEO methods with the systems shaping generative search and other emerging discovery experiences.

Through iPullRank, King advises enterprise organizations across sectors including finance and travel, with additional experience in retail, insurance, SaaS, ecommerce and publishing. Clients have included SAP and American Express, as well as HSBC. iPullRank cites more than $4B in incremental revenue generated for global brands. King is a two time Search Marketer of the Year and an international industry speaker whose appearances include SXSW, MozCon, SMX and BrightonSEO. His forthcoming book, The Science of SEO, examines the computer science and machine learning foundations behind search and AI driven discovery.