Charles Floate

Charles Floate is an SEO practitioner and entrepreneur with more than 17 years of experience, having started in search at age 12 and worked through every major change in organic search since. He built industry recognition through The God of SEO, where he published practical ranking research alongside case studies based on active campaigns. Floate has authored more than 500 SEO blog posts and 20+ eBooks, while his training programs have helped tens of thousands of freelancers and businesses worldwide develop their search marketing knowledge. He has also consulted for Fortune 500 and Inc. 500 companies and managed more than $25M in combined client SEO and digital marketing spend.

Floate’s work centers on building search infrastructure and testing ranking methods against measurable commercial outcomes. He has delivered more than 1,000 link building and digital PR campaigns and currently serves as CMO of PressWhizz. He helped grow the marketplace to more than 40,000 publishers across 90+ countries, reaching $10M+ ARR in under 18 months. PressWhizz also operates with an 18 to 24 hour editorial turnaround. His wider operating experience includes a portfolio of 30+ multilingual websites and responsibility for the eCommerce and IT infrastructure of a $70M family business.

His current research focuses heavily on AI search optimization. Floate created AI Visibility Seeding, a proprietary methodology for increasing brand visibility across platforms such as ChatGPT and Google AI Overviews. He validated the methodology through PressWhizz before offering it to clients, with PressWhizz reaching #1 in ChatGPT for “link building marketplace.” Floate also achieved the #1 ChatGPT ranking for “best black hat SEO,” reflecting his emphasis on live testing and measurable search visibility.