Gus Pelogia

Gus Pelogia is an SEO professional with more than a decade of experience in digital marketing, following a six year career in journalism. He is currently SEO Product Manager at Indeed, where he works on an enterprise search platform containing millions of pages. His role involves translating SEO requirements into Product Requirement Documents for engineering teams, developing roadmaps and running SEO A/B tests to measure the impact of product changes. His work uses hypothesis-led experimentation to connect technical implementation with measurable organic search outcomes.

Pelogia has worked in house and at digital agencies during an international career spanning Argentina, Brazil, the Netherlands and Ireland. His experience includes enterprise SEO and website migrations, alongside product-led search optimization. Before joining Indeed, he spent five years in agency leadership roles at Spark Foundry and Wolfgang Digital, working with organizations in sectors ranging from travel to e-commerce.

His work has received recognition from The Drum Search Awards and the Irish Content Marketing Awards. Pelogia has also served as a judge for international Search Awards and has spoken at BrightonSEO. He regularly contributes to industry discussions through podcasts and specialist SEO publications.

Before moving into search, Pelogia worked for major Brazilian media organizations including MTV and R7. His journalism background informs his approach to content quality and editorial decision making, while his product management experience enables him to work directly with engineering teams on large scale search systems. This combination supports an experimentation driven approach to technical SEO, including the changing role of AI in search and content discovery.