Itamar Blauer

Itamar Blauer is a London based marketing and growth leader with more than 15 years of SEO experience. His foundation in search and content creation dates to 2008, although he began building digital assets and ranking them in search from the age of nine. He has since developed SEO strategies across more than 100 brands, working with ambitious SMEs as well as billion dollar global businesses. His experience covers both agency and in house environments, giving him practical insight into how search strategy connects organic visibility with commercial growth.

His expertise spans technical SEO and content strategy, with additional experience across enterprise search and ecommerce optimisation. Blauer has worked in sectors ranging from SaaS and technology to financial services, while also supporting organisations in higher education and travel. He contributed to the SEO chapter of the 2022 Web Almanac by HTTP Archive and participated in Similarweb research examining organic search performance during COVID-19. His agency work also includes an award winning campaign recognised as Best Local SEO Campaign at the UK Search Awards 2024.

Blauer combines hands on search experience with extensive industry education. He authored Keywords for SEO and hosts the SEO Unplugged podcast, where he interviews specialists from the search and digital marketing industry. His educational work has appeared on platforms including Moz and Semrush, while his wider contributions have reached marketers in nearly every country worldwide. He regularly speaks at international conferences and has presented on how AI is changing travel search, reflecting his continued work at the intersection of SEO and emerging search technology.