Katarina Dahlin

Katarina Dahlin is a Finnish SEO entrepreneur and consultant specializing in organic growth and AI search visibility across Nordic and international markets. She is the founder and CEO of Dahlin SEO, where she works with ecommerce and B2B companies ranging from mid-sized businesses to publicly listed organizations. Dahlin has worked in SEO and growth marketing since 2019, developing strategies around each company’s market and competitive environment. Her work covers technical SEO and international search, alongside link building and off page optimization. Performance is measured through revenue and leads rather than vanity metrics. Clients work directly with Dahlin, with strategy and competitor analysis remaining under her control throughout an engagement.

Dahlin is particularly known for her work on AI search and off page LLM optimization. She created Feed the Machine, a framework for building external brand signals that can help companies earn citations in ChatGPT and Perplexity, as well as visibility in Google AI Overviews. Her approach connects brand authority with entity recognition to examine how AI systems select sources and represent companies in generated answers. She also runs her own agentic tools for repetitive SEO work, reviewing outputs before they reach clients. For ecommerce operations, she created an AI powered solution that can optimize thousands of product descriptions through automation.

Alongside client work, Dahlin is an international SEO speaker and the host of SEO Case Stories, an educational webinar series following a year long optimization project. Her speaking work has taken her across Europe and the United States, including appearances at BrightonSEO and WTS Fest. She also founded SEO Sauna Masterminds, an invite-only networking and learning community with international events. Dahlin is based in Tallinn and continues to build Dahlin SEO while running the flower growing business and publishing project she founded before her SEO agency.