Kristina Azarenko

Kristina Azarenko is a technical SEO consultant and educator with more than 13 years of hands on experience in SEO and digital marketing. She specializes in diagnosing complex website optimization issues through technical SEO audits, with detailed expertise in crawling and indexing. Her work also covers redirects and canonical tags, including their role in controlling how search engines discover and interpret website content. Azarenko has extensive experience with website migrations, where she develops SEO plans and supports implementation intended to protect organic visibility during structural changes. She creates SEO documentation and technical requirements for custom built websites so development teams can implement search requirements correctly. Her experience with large scale environments includes developing scalable technical SEO frameworks for content management systems that support hundreds of websites.

Azarenko founded MarketingSyrup SEO Academy to make technical SEO knowledge practical for working professionals, including people without coding or web development backgrounds. She also created the TSP Method, a framework for developing applied technical SEO skills and greater confidence in solving website problems. As a LinkedIn Learning instructor, Azarenko has taught approximately 70,000 students worldwide. Her international speaking experience includes Women in Tech SEO Festival and the BrightonSEO eCommerce Summit, while her SEO expertise has appeared on industry platforms such as Search Engine Land and Semrush. She has been recognized as one of 13 women shaping the SEO industry. Beyond consulting, her experience includes SEO course creation and digital education, with training products contributing to more than $1 million in digital product sales.