Matt Diggity

Matt Diggity is an entrepreneur and SEO specialist who has built multiple seven figure digital businesses from scratch. He holds an M.S.E.E. from UC San Diego and began his career at a Silicon Valley startup serving major technology companies such as Intel and Qualcomm. His engineering background shaped an analytical approach based on testing and process optimization. After developing profitable affiliate websites alongside his engineering career, Diggity moved into SEO full time. He eventually replaced and exceeded his engineering salary through affiliate SEO businesses, including projects using Amazon Affiliates.

Diggity has built companies across the SEO industry, with experience covering technical SEO and link building. He served as Director of SEO Operations at LeadSpring before becoming CEO, helping develop an affiliate operation with more than 20 profitable websites. He founded Diggity Links with a focus on higher quality private blog networks and footprint reduction. The network remained 0% deindexed during Google’s major 2014 PBN crackdown and Rank Club acquired the company in 2018. Diggity also invested in Authority Builders, helping grow its white hat outreach and guest posting business. His successful exits include Authority Builders and Surfer, an AI powered SEO platform.

His research work applies controlled experimentation to search algorithms and ranking optimization. Through the Diggity Blog and Diggity Lab, he publishes testing results covering onsite SEO and backlink strategies. He also joined the board of The Search Initiative, an agency working in competitive search niches. Diggity founded the Chiang Mai SEO Conference to support advanced industry education and knowledge sharing. His work combines SEO experimentation with digital business building, supported by experience scaling websites and completing successful exits.