Paul Truscott
Paul Truscott is an SEO expert based in Kettering, United Kingdom.
Paul Truscott brings more than a decade of financial markets analysis into his SEO work, an unusual background that shows up directly in how he measures results. He holds the STA Diploma in Technical Analysis with Distinction, the IFTA Certified Financial Technician qualification and the ATAA Advanced Diploma of Financial Market Analysis, and in 2011 he won the Society of Technical Analysts’ Bronwen Wood Memorial Prize for the highest scoring paper in the STA Diploma Part 2 exam. He’s applied that same discipline to search, developing measurement concepts of his own, Citation RSI and Visibility Drawdown, to separate real shifts in AI visibility from ordinary noise.
- Based in
- Kettering, United Kingdom
- Specialisms
- Technical SEO, Local SEO, AI SEO
His SEO career dates to 2015 and centres on semantic SEO and Generative Engine Optimisation, with a particular focus on lead generation for home service businesses across the United States. He’s co founder and co owner of AI SEO Agency and also works on semantic SEO at FatRank. Since 2022 he’s studied Koray Tugberk Gubur’s semantic SEO methodology closely enough to have completed the course eight times over four years, and his work builds on it through semantic content networks, topical maps and structured knowledge graph signals.
In local SEO specifically, he’s generated more than 150,000 leads for service businesses over six years, and his research has extended into Google Maps proximity and city centroids, looking at how geospatial signals affect local visibility.
Areas of expertise
Paul Truscott specialises in Technical SEO, Local SEO and AI SEO.