Victoria Olsina

Victoria Olsina is an AI Search and Web3 SEO consultant with 18+ years of experience helping companies improve discoverability and organic growth. She specializes in AI powered SEO and Generative Engine Optimization, with particular expertise in Web3, crypto, blockchain, DeFi and FinTech. Her work focuses on how brands are interpreted and surfaced by traditional search engines and large language models. She has worked with organizations including Polkadot, ConsenSys, Bankless, Near Protocol, Thesis, Aztec, Mezo and Barclays, with consulting experience spanning EMEA and the US, alongside LATAM and APAC markets.

Olsina develops AI Content Systems that combine search strategy with automation to address content scalability. Her full stack AI Content Framework has reduced content creation time by 92% while supporting programmatic SEO pages and internal linking. Her client work has also produced measurable commercial results. The Enterprise ETH campaign generated £1M in sales for ConsenSys, while a crypto compliance project increased “Book a Demo” leads by 12x. A separate DeFi engagement achieved 528% organic traffic growth. Her work connects AI search visibility with business outcomes such as revenue and user acquisition.

Olsina is the author of Mastering AI Search for Crypto & Web3 Brands, which provides frameworks for understanding how AI systems evaluate and recommend brands. She created the first Web3 SEO course and trained more than 2,500 professionals globally in 2025. She was nominated for Best SEO in Europe in 2024 and selected as a European Search Awards judge. Olsina also mentors at Outlier Ventures and has been featured in Majestic’s SEO in 2024, SEO in 2025 and SEO in 2026 industry books.